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Insights on influencer marketing in Africa
Practical guides for brands, creators and founders, from the team at Manyatta Influence in Nairobi.
For brands
Influencer marketing in Kenya: a practical guide for brands
How Kenyan brands can plan an influencer campaign that works: choosing creators, setting a budget, writing a brief, staying transparent and measuring results.
Read the guideFor creatorsHow Kenyan creators can land paid brand deals
A step-by-step guide for Kenyan content creators: know your audience numbers, choose a niche, build a media kit, set your rates and pitch brands professionally.
Read the guideFor founders and executivesPersonal branding for founders in Africa: where to start
Why personal branding matters for African founders and executives, and a practical plan to build a credible presence on LinkedIn and beyond.
Read the guide